King Power
A corporate website for a Thai travel retail and lifestyle group

The business

King Power is a Thai group whose name is closely tied to duty-free shopping at the country's airports and downtown stores. Its corporate site is the group-level home, separate from the online shop, and speaks to partners, press, job seekers and travellers who want to understand the wider organisation.

What's on the site

The top menu covers the company profile, Business Group, Branches, the POWER PASS membership, News and Sustainability. On the homepage, a full-width video gives way to a business overview covering travel retail and retail, dining and hospitality, consumer products, travel experiences, sports and CSR.

Further down sit panels for membership privileges and the Vichai Srivaddhanaprabha Foundation, a news strip, and a scrolling Style Journal of fashion and beauty posts that each link to a chat or shop action. A large footer maps online shopping help, store and airport locations, pick-up counters and corporate pages, alongside the contact centre details.

Design

The layout uses the royal blue of the King Power logo, white type and generous photography and video. On phones the navigation folds into a menu button, so the long list of sections stays one tap away. News items and Style Journal posts share one card format, with an image, a short teaser and a single call to action.

Why WordPress

A group with this many divisions publishes news, executive profiles, sustainability updates and branch pages on a regular basis. WordPress lets the communications team add and edit those pages in a familiar editor, while a language switcher keeps English, Thai and Chinese versions of each page linked together. Branch, airport and pick-up counter details can be kept current from the same dashboard.