Dress Code NY
A portfolio website for a Brooklyn creative production company
The Dress Code site shows a full-service production company's directors, commercial work and case studies, led by video and a scrolling list of brand projects.
- Client
- Dress Code NY
- Project
- Website
- Industry
- Creative production
- Platform
WordPress
The business
Dress Code is a creative production company based in Brooklyn, New York, making commercial and original content with a roster of directors. Its site is a showreel and a contact point for brands and agencies looking for a production partner. Directors sit first in the menu, which reflects how the company puts its talent up front.
What's on the site
The menu is short: Directors and Work first, then Case Studies, News & Press, Original Content, About and Contact. The homepage opens on a full-screen video, then lists headline projects for brands such as Meta, IBM, Capital One and Rivian, each opening the matching piece of work.
The contact area names the production and business affairs contacts, gives the Brooklyn office address and phone number, and lists regional sales representation for the East Coast, Midwest and West Coast. Instagram, LinkedIn and a newsletter sign-up complete the footer.
Design
The design stays almost entirely black and white so the film work carries the colour. Large type and moving images do most of the talking, and project titles read as short statements about what each campaign set out to do. On phones the navigation tucks behind a hamburger menu that opens to the full list.
Why WordPress
A production company adds new spots, directors and press mentions all the time. WordPress suits that pace, letting the team publish a new project or director page themselves, with video, credits and images added through the editor rather than hand-built pages. Press items and original content can be posted as they appear, so the News & Press section stays current.
