Plus972 Group
A group website for a branding, marketing and design collective
The Plus972 Group site introduces a branding and strategy group with offices in New York, Tel Aviv and Milan, its member companies, case studies and an online marketplace.
- Client
- Plus972 Group
- Project
- Website
- Industry
- Design & strategy
- Platform
WordPress
The business
Plus972 Group brings branding, strategic marketing and design under one umbrella, working from New York, Tel Aviv and Milan. Its clients range from real estate and finance to lifestyle and non-profit brands, and the group also runs related companies in imports, web hosting and startup support. The site positions the group as a boutique partner for brands moving into new international markets.
What's on the site
The page works as a single scrolling story with anchor links for Vision, Companies, About, Values, Case Studies, Team, the Plus972 Marketplace and Contact. After the vision statement, a companies block gives each member business a short description and a Visit Website button.
A marketplace teaser invites visitors to explore partner offers, a values grid sets out six principles, and an ecosystem carousel previews case studies such as SHVO, Scalo di Porta Romana and Beetlesat. Facebook and LinkedIn links sit in a slim bar above the header, and the footer carries the contact email and a back-to-top link.
Design
Black and white sections with a warm gold accent give the page an editorial feel, and content fades in as visitors scroll. On smaller screens the anchor menu becomes a mobile menu toggle and the case study carousel can be swiped.
Why WordPress
A group with several companies and a growing list of case studies needs a site that is easy to extend. WordPress lets editors add a new company, team member or project without rebuilding the layout.
