Beloved Tan
A booking-led website for a tanning and skin wellness studio
The Beloved Tan site brings spray tans, skin treatments, a members' lounge and a small product shop together, with booking and package buttons always close at hand.
- Client
- Beloved Tan
- Project
- Website
- Industry
- Beauty & wellness
- Platform
WordPress
The business
Beloved Tan is presented as a studio for sunless tanning and skin care, with recovery treatments and a social lounge alongside the tanning rooms. The site is aimed at people choosing a treatment, buying a package or planning a group visit such as a bridal party. The pages describe several studio locations, including one marked as coming soon.
What's on the site
The header keeps Log in, Book now and Buy packages in view. Below the opening banner, tabs move between sunless tanning, skin and recovery, the lounge and the shop. Treatment cards explain a custom spray tan, an express tan, a contour tan and skin prep facials, each with its own link.
An offers grid lists current promotions by studio, then the page introduces recovery services such as infrared sauna suites, body wraps and LED skin therapy, a members' café area, featured retail products and an Instagram feed. The footer lists each studio with opening hours and directions, a newsletter sign-up and app store badges.
Design
Deep plum and near-black backgrounds sit behind warm gold accents and soft photography, giving the pages an evening-spa mood. On a phone the menu collapses behind a toggle, leaving room for the imagery. Headlines are kept short, starting with a three-word promise about glowing, restoring and belonging.
Why WordPress
A studio like this changes its offers, services and opening hours often. WordPress suits that rhythm, because staff can update promotions, treatment descriptions and location details through a simple dashboard instead of asking for code changes each time. New studios, products or seasonal offers can be added as pages or posts without touching the layout.
