MyLuxVault
A Shopify fine jewellery store that works alongside live Instagram selling

The brand

MyLuxVault is a fine jewellery business that lists contact addresses in Austin, Texas and Fort Lauderdale, Florida. Much of its following comes from live shows on Instagram, where each piece is held up to the camera and viewers can ask questions before buying. According to its FAQ, everything listed on the website is new, while pre-owned pieces are offered only during those live sessions. The store also mentions consignment, membership of the Jewelers Board of Trade and certificates available on request.

What's in the store

The catalogue runs to thousands of listings in 14K and 18K gold: engagement mountings, diamond bands, studs and hoops, tennis bracelets, chains and pendants. The menu splits them into Rings, Earrings, Necklaces, Pendants and Bracelets, with a Trending Products collection on top.

Collection pages can be sorted by price, date, name or popularity, filtered by availability, category and price, and switched between large tiles, small tiles and a list. The homepage grid offers quick shop and add to cart, and product reviews come through Judge.me. A detailed FAQ covers authenticity, returns, shipping times and optional parcel insurance, and a page for sellers invites other brands to feature on the live shows.

Design

The storefront uses a dark theme: a near-black background, cream text and a gold geometric logo. A slideshow and video open the homepage, and a slim top bar points shoppers to the Instagram account so they can catch the next show.

Why Shopify

A jewellery catalogue of this size needs reliable bulk product data. Shopify keeps each piece as its own product with tags for metal, colour and stone that help group pieces into collections. Its markets features show prices in local currencies for close to thirty shipping countries, and Shop Pay instalments suit higher-value purchases.