Sama Visage
An immersive home for handcrafted art

Overview

SAMA is a jewellery brand whose maker shapes sculptural faces, mystical creatures and watchful eyes from clay and resin. The pieces are sold as wearable art under the line “Wear the unusual”, and many are one of a kind. Sama Visage is the brand's own online store, run on Shopify, with prices shown in euros.

The homepage opens with full-width photography of the rings being worn. A section called The Dreamworld then leads to five collections: Surreal Rings, Unusual Necklaces, Mystical Bracelets, Sculptural Earrings and Magical Pins. A short first-person note from the maker explains why the pieces exist, followed by a grid of featured one-of-a-kind items.

The problem

Handmade, one-of-a-kind jewellery is hard to sell online. Each piece is unique, so stock cannot simply be topped up, and photos and titles have to do the work of a shop counter. Shoppers also want to know who made a piece and how to care for it before they buy something this personal.

The solution

Product titles spell out the subject, materials and fitting, such as clay and resin, sterling silver S925 chains or adjustable stainless steel bands. One-of-a-kind pieces are marked OOAK, and sold-out pieces stay visible with a clear label. Shoppers can search the store, save favourites to a wishlist, ask a question about a product and track an order.

Pages for the maker, workshops, care instructions, shipping and returns answer the questions that come before a purchase. A newsletter sign-up offers early looks at new creations, and the footer links to the brand's Instagram and Etsy shop. The design pairs a clean white header with deep indigo accents and large serif headlines, on desktop and on phones.