Canadel
A smoother path from browsing to the perfect dining set
Canadel is a premium North American furniture manufacturer specialising in handcrafted dining furniture with millions of customisation options.

Overview
The brand offers high-quality products and an interactive configurator. Our concept improves the experience by simplifying navigation, enhancing product discovery and creating a more engaging customisation journey.
The problem
The existing website has extensive collections and customisation, but users may struggle to discover products quickly, compare collections, understand customisation options and locate nearby dealers. Browsing focuses more on information than on guided decision-making, which adds effort before a purchase.
